SIM
SIM
A web application to collect, update and consult store data to improve retail operations and monitoring
What about collecting, updating and monitor store data to roll out retail initiatives and boost retail operation?
Imagine to collect all relevant store data in one web application and monitor them in real time!
We are not just talking about store locator data, but all data that describe your retail channel: Store clusters,
design concepts, facilities data, logistics, store offerings, digital equipment, HR, and more …
both in data and media files!
The main need
Managing Data Archive in Retail Sector
Gianluigi Zarantonello
CDO @ Valentino SpA
“ The accuracy and distribution of store data is critical to ensuring maximum return on investment from marketing activities and retail investments .”
Andrea Minetto
Former CIO @ Giorgio Armani SpA
" We need to provide reliable data to multiple internal and external touchpoints to ensure efficiency and time-to-market "
How SIM impacts on the Retailer
Board
01
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From data fragmentation to a single point-of-access with trusted data
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From poor retail monitoring to ready-to-go retail information for an efficient monitoring
C-levels
02
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From data decentralized to data feeding across many digital touchpoints
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From lack of information to retail data as a corporate asset
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From redundant to efficient processe
Staff
03
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From obsolete to valuable and versioned assets
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From operational inefficiencies to real-time data discovery, editing and distribution
VALENTINO adopted SIM to optimize store data management and store locator feeding
We created V/Store (SIM based) as the main database for the store in order to:
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Synchronise data with all the other IT systems
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Simplify data editing according to specific permissions
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Distribute online data inside the company and through integrations
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Add new PANELS to manage all the store related services (HR, Maintenance, digital equipment, etc.)
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Optimise store data management workflows
Results
Store creation time
- 70 %
"20+ minutes saved per new store
Data maintenance time
- 80 %
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Synchronization errors
- 100 %
Data ownership, no emails or .xlsx files