Windpress Redesign
Service design and customer experience development of the web app for journalists and PR agencies
Client
Mediaddress
Industry
Hospitality & Media Relations
Services
IT - Product - Marketing
Brand Overview
Mediaddress is a company that offers an accurate and updated database of Italian and international journalists. The service is designed for press offices, small and large businesses, public bodies and third sector organizations, simplifying contact with the media for press campaigns.
Features
The brand needed to redesign and integrate two web applications, for journalists and PR agencies, increasing collaboration, customer experience and alignment with the new business model.
Solutions
Adopting a Service Design approach, we redesigned and integrated two web applications for journalists and PR agencies, optimizing usability and improving user experience.
With a new business model and strategic positioning, supported by an Angular-based frontend, the solution facilitates seamless collaboration and optimized engagement.