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Web App for PR agencies
Service design and platform development
Client
Mediadress
Industry
Press Office
Services
Mediaddress provides resources to improve media relations and optimize communication activities through a complete and accurate database of journalistic contacts.
FEATURES
For the sharing of press releases and qualified profiles, the need was felt to redesign two web applications involving journalists and PR agencies, all with the aim of improving collaboration and customer experience.
SOLUTION
Starting from a Service Design approach, our team completely redesigned the two web applications with new features and a revised business model, including artificial intelligence services.
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