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Marketing on WeChat
CMS development for centralized management of Brand content
Industry
Fashion & Luxury
Services
Sales - Marketing
Features
The brand needed a solution to limit the excessive creative freedom given to local agencies and vendors in China, while ensuring a consistent user experience and use of assets.
Solutions
We have developed a custom CMS integrated with THRON DAM to manage and validate assets, ensuring brand consistency in the Chinese market. Through tailored templates and strict content control, our solution guarantees the exclusive use of official assets and a uniform user experience.
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