3D suits Configurator
Custom creations for Ecommerce
Client
Dainese
Industry
Sportswear & Outdoor
Services
Ecommerce - 3D - Customer experience
Brand Overview
Dainese is an Italian brand founded in 1972, specialized in the production of technical clothing and protective equipment for motorcyclists and extreme sports. In addition to motorcycle clothing, Dainese also offers products for skiing, cycling and other sports.
Features
The Brand wants to innovate the process of customizing suits, reducing manual and paper design by 70% and increasing sales. By using 3D technology, Dainese aims to stand out from the competition and make customization more intuitive and efficient.
Solutions
Design of a 3D drive-to-store configurator, integrated into e-commerce, that allows customers to customize their suit in every detail, from design to purchase. Thanks to a strategic approach based on service design, data flow analysis and solid project governance, the solution ensures a smooth, engaging and efficient experience.
