Customized 3D shoe design solution
​Product personalization on eCommerce
Client
DMT/Cipollini
Industry
Sportswear & Outdoor
Services
Ecommerce - 3D - Customer experience
Brand Overview
DMT is a company specialized in the production of high-performance bicycles and cycling equipment. Founded in Italy, DMT is renowned for its attention to detail and technological innovation in bicycle design and manufacturing.
Features
Creating an immersive online shopping experience to increase B2C and B2B sales. The brand's vision is to offer a seamless process that allows customers to customize products to their specific needs.
Solutions
Development of a 3D product configurator and a modular front-end library based on React, built according to Atomic Design principles and tested using Storybook, to optimize product customization and purchasing flows.
Supported by a service design approach, project governance and UX analysis, this solution ensures efficient management, perfect alignment between suppliers and a high-level user experience.