
3D Configurator for Bike Customization
Product Personalization on eCommerce

Client
DMT/Cipollini
Industry
Sportswear & Outdoor
Services
Ecommerce - 3D - Customer experience
Brand Overview
DMT is a company specialized in the production of high-performance bicycles and cycling equipment. Founded in Italy, DMT is renowned for its attention to detail and technological innovation in bicycle design and manufacturing.




Features
Design an innovative e-commerce platform that offers high customization for B2C and B2B channels. The goal is to enhance the product and strengthen loyalty through a customized shopping experience.


Solution
We created a 3D configurator with a modular JavaScript front-end, and optimized purchasing flows, all supported by solid project governance and a strategic roadmap. Our approach, which integrates service design, advanced UX/UI and in-depth documentation, ensures effective implementation for all stakeholders.