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3D Suit Configurator
Product personalization on e-commerce
Client
Dainese
Industry
Motorcycle
Services
Dainese is an Italian brand founded in 1972, specialized in the production of technical clothing and protective equipment for motorcyclists and extreme sports. In addition to motorcycle clothing, Dainese also offers products for skiing, cycling and other sports.
FEATURES
Making technical and luxury suits customizable online, addressing issues related to the collection of invalidated data and the lack of clear information for customers.
SOLUTION
Dainese was the first to introduce complete customization of suits, initially via a "drive to store" configurator, subsequently integrated into e-commerce after optimizing the design and rendering processes.
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