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3D Configurator Bike
Product personalization on e-commerce
Client
DMT/Cipollini
Industry
Cycling
Services
DMT is a company specialized in the production of high-performance bicycles and cycling equipment. Founded in Italy, DMT is renowned for its attention to detail and technological innovation in bicycle design and manufacturing.
FEATURES
The need to offer a more precise and immersive experience for customizing bicycle colors and to improve the reference quality for the production process during the painting phase
SOLUTION
The brand has launched a new 3D configurator that allows users to obtain realistic renderings of their customizations and includes an augmented reality component to visualize the customized bicycle in space using smartphone cameras.
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